Career bio...

I have two degrees from The Art Institute of Dallas: one in Fashion Design and the other in Graphic Design. I graduated from Graphic Design in 2008, during The Great Recession, and out of my graduating class, two other students & I found jobs. I worked under Annie Roche, as an Invitation Designer in Dallas, Texas. After my time as an invitation designer, I went on to work as the Office Manager for the Integrated Design Group in Dallas. While working there, I knew it was not my passion, so I decided to fight to get back to what I loved.

 

In 2012 I began working as a freelance designer for JCPenney Headquarters. In a year and a half, I worked my way from Freelance Production Artist on print catalogs to being hired as an Associate Art Director on JCP.com. I designed app interfaces, desktop/tablet/mobile homepages & email marketing. After three years at JCPenney, and twelve years total in Dallas, I decided that I wanted to go back to my roots in Arkansas. In August 2015, I moved to Bentonville Arkansas and began working with Ivie and Associates. At Ivie, I became a design consultant for Walmart Headquarters in their Marketing department. There I pitched projects, brought campaigns to life & provided marketing research. I designed customer-facing social media posts, SnapChat GEO Filters, digital banner ads, marketing videos, animations & graphics. In January 2018 I moved to Walmart's Corporate Affairs department as a Digital Specialist & UX UI Designer working on WalmartOne.com. In December 2018 we started the process of redesigning/recreating over 1,000 pages for the WalmartOne & The Wire merger. 

WalmartOne & The Wire are their associate-facing sites. To put it in perspective this combined site is the first of its kind and is larger than all of the U.S. Military sites combine.

Resume...

Digital Specialist (WMT) & Senior Designer (Quad)

Ivie by Quad Graphics | Bentonville, Arkansas

Digital & Social Analytics | January 2018 – Present

  • Provide content management, data analytics, forecasting, digital support, web design, IT, technical design, wireframe design & UX UI design to Ivie's client, the world's largest retailer. 

 

Senior Designer

Ivie & Associates | Bentonville, Arkansas

Digital & Social Creative Marketing | September 2015 – October 2017

  • Provided design-consulting services to Walmart’s social and digital marketing/advertisement.

  • Attended creative review meetings. Provided project management and leadership to the design team.  

  • Designed/produced 90% of Walmart’s Facebook posts, 40% of Walmart’s Twitter and 20% of Walmart’s Instagram.

  • Designed/produced SnapChat GEO filters, digital companion banners, Facebook live videos, social media cover art, testing & optimization, marketing research & strategy, digital catalog banners, pitch/brainstorming, animation, video marketing, live video production, photography & email marketing.

 

Art Designer | UX UI Designer

JCPenney Headquarters | Plano, Texas

Digital & Print Creative Marketing | April 2012 – September 2015

  • Digital:

    • Designed the re-launch of JCPenney's digital app, iWatch graphics, customer-facing marketing for jcpenney.com, including home & landing pages, marketing emails, promotional offers, and mobile & tablet apps.

    • Developed and designed digital banner ads for high-traffic partner websites.

    • Contributed to monthly creative conception & execution of regular, holiday, and peak promotional campaigns.

  • Print:

    • Designed creative, effective layouts for direct mail & newspaper advertising, including catalogs, postcards, fold-out mailers, and pre-prints.

    • Conceptualized, brainstormed, and pitched graphic & layout designs for weekly deadlines.

 

Owner & Designer

Artistic Revolution Inc. | Dallas, Texas

May 2009 – Present

  • Produced a wide range of print marketing for companies & events, including logos, flyers, brochures, business cards, stationery, invitations, and magazine ads.

  • Created design templates & promotional material for social media marketing, including Facebook, Pinterest, and Twitter.

  • Managed administrative services, including meetings, sales calls, and client & vendor invoices.

 

Assistant Art Director

The Mathes Collection | Dallas, Texas                    

October 2008 – April 2010

  • Contributed to overall visual company branding & marketing as part of an in-house design team.

  • Designed unique invitations & accompanying materials for premier social events.

  • Met with clients & vendors daily to present ideas and stay acquainted with client needs.

 

EDUCATION

Associate Degree in Applied Arts with Honors| Graphic Design

The Art Institute of Dallas

September 2008 | Dallas, Texas

 

Associate Degree in Applied Arts with Honors | Fashion Design

The Art Institute of Dallas

September 2005 | Dallas, Texas

 

 

SKILLS

Advertisement (print & digital)

Leadership

Creative Marketing

Project Management

Contextual Marketing

Data Analytics

Digital Support

Creative Writing

Technical Design

Marketing Strategy

Social Media Marketing

Photo Filter Design

Video Editing

HTML

CSS

Video Direction & Production

Video Marketing

Animation Design

Testing & Optimization

Email Marketing

Creative Efficiency

Hand Model

Mobile Optimization

Problem Solving

Art Direction

Team Leader

Photography

Branding Identity

Social Invitation

Typography Hierarchy

Marketing Ideation

Millennial Marketing & Strategy

AWARDS

High Five Award | Dec 2014
JCPenney Headquarters
Employee Excellence


High Five Award | June 2015
JCPenney Headquarters
Employee Excellence

SOFTWARE

Illustrator

Photoshop

Indesign

After Effects

Premiere

Media Encoder

SOCIAL MEDIA AVENUES

SnapChat

Facebook

YouTube

Twitter

Instagram

Pintrest

LinkedIn

WorkPlace