Career bio...
I have two degrees from The Art Institute of Dallas: one in Fashion Design and the other in Graphic Design. I graduated from Graphic Design in 2008, during The Great Recession, and out of my graduating class, two other students & I found jobs. I worked under Annie Roche, as an Invitation Designer in Dallas, Texas. After my time as an invitation designer, I went on to work as the Office Manager for "Integrated Design Group" in Dallas. While working there, I knew it was not my passion, so I decided to fight to get back to what I loved.
In 2012 I began working as a freelance designer for JCPenney Headquarters. In a year and a half, I worked my way from Freelance Production Artist on print catalogs to being hired as an Associate Art Director on JCP.com. I designed app interfaces, desktop/tablet/mobile homepages & email marketing. After three years at JCPenney, and twelve years total in Dallas, I decided that I wanted to go back to my roots in Arkansas. In August 2015, I moved to Bentonville Arkansas and began working with Ivie and Associates. At Ivie, I became a design consultant for Walmart Headquarters in their Marketing department. There I pitched projects, brought campaigns to life & provided marketing research. I designed customer-facing social media posts, SnapChat GEO Filters, digital banner ads, marketing videos, animations & graphics. In January 2018 I moved to Walmart's Corporate Affairs department as a Digital Specialist & UX UI Designer working on WalmartOne.com. In December 2018 we started the process of redesigning/recreating over 1,000 pages for the WalmartOne & The Wire merger.
WalmartOne & The Wire are their associate-facing sites. To put it in perspective this combined site is the first of its kind and is larger than all of the U.S. Military sites combine.
Resume...
Digital Specialist & UX UI Designer
Ivie by Quad Graphics | Bentonville, Arkansas
Digital & Social Analytics | January 2018 – Present
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Provide data analytics, forecasting, A/B testing, digital support, web design, technical design, wireframe design & UX UI design to Ivie's client, Walmart.
Senior Designer
Ivie & Associates | Bentonville, Arkansas
Digital & Social Creative Marketing | September 2015 – October 2017
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Provided design-consulting services to Walmart’s social and digital marketing/advertisement.
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Attended creative review meetings. Provided project management and leadership to the design team.
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Designed/produced 90% of Walmart’s Facebook posts, 40% of Walmart’s Twitter and 20% of Walmart’s Instagram.
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Designed/produced SnapChat GEO filters, digital companion banners, Facebook live videos, social media cover art, testing & optimization, marketing research & strategy, digital catalog banners, pitch/brainstorming, animation, video marketing, live video production, photography & email marketing.
Art Designer | UX UI Designer
JCPenney Headquarters | Plano, Texas
Digital & Print Creative Marketing | April 2012 – September 2015
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Digital:
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Designed the re-launch of JCPenney's digital app, iWatch graphics, customer-facing marketing for jcpenney.com, including home & landing pages, marketing emails, promotional offers, and mobile & tablet apps.
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Developed and designed digital banner ads for high-traffic partner websites.
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Contributed to monthly creative conception & execution of regular, holiday, and peak promotional campaigns.
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Print:
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Designed creative, effective layouts for direct mail & newspaper advertising, including catalogs, postcards, fold-out mailers, and pre-prints.
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Conceptualized, brainstormed, and pitched graphic & layout designs for weekly deadlines.
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Owner & Designer
Artistic Revolution Inc. | Dallas, Texas
May 2009 – Present
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Produced a wide range of print marketing for companies & events, including logos, flyers, brochures, business cards, stationery, invitations, and magazine ads.
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Created design templates & promotional material for social media marketing, including Facebook, Pinterest, and Twitter.
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Managed administrative services, including meetings, sales calls, and client & vendor invoices.
Assistant Art Director
The Mathes Collection | Dallas, Texas
October 2008 – April 2010
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Contributed to overall visual company branding & marketing as part of an in-house design team.
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Designed unique invitations & accompanying materials for premier social events.
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Met with clients & vendors daily to present ideas and stay acquainted with client needs.
EDUCATION
Associate Degree in Applied Arts with Honors| Graphic Design
The Art Institute of Dallas
September 2008 | Dallas, Texas
Associate Degree in Applied Arts with Honors | Fashion Design
The Art Institute of Dallas
September 2005 | Dallas, Texas
SKILLS
Advertisement (print & digital)
Leadership
Creative Marketing
Project Management
Contextual Marketing
Data Analytics
Digital Support
Creative Writing
Technical Design
Marketing Strategy
Social Media Marketing
Photo Filter Design
Video Editing
HTML
CSS
Video Direction & Production
Video Marketing
Animation Design
Testing & Optimization
Email Marketing
Creative Efficiency
Hand Model
Mobile Optimization
Problem Solving
Art Direction
Team Leader
Photography
Branding Identity
Social Invitation
Typography Hierarchy
Marketing Ideation
Millennial Marketing & Strategy
AWARDS
High Five Award | Dec 2014
JCPenney Headquarters
Employee Excellence
High Five Award | June 2015
JCPenney Headquarters
Employee Excellence
SOFTWARE
Illustrator
Photoshop
Indesign
After Effects
Premiere
Media Encoder
SOCIAL MEDIA AVENUES
SnapChat
YouTube
Pintrest
WorkPlace